50 years ago, the Beatles visited the Philippines and vowed never to return. They didn’t get a very good picture of the country back then. However in 2016, Ringo Starr launched an album called “Postcards From Paradise” and asked his fans to tweet him digital postcards.

Riding on this, the Philippine Department of Tourism asked Filipino fans to urge the Beatles drummer to visit the Philippines again.

DOT “Postcards for Ringo,” BBDO Guerrero, 2016